Looking for a faster and easier way to create friendly and consistent Instagram videos? You don't have to start from scratch every time when creating new Instagram content. Increase your visibility and grow your brand by using ready-to-use video templates that can be customized or by creating a video you can use over and over again with Clipchamp's free online video editor .
Check out everything creators, brands, and marketers need to know about visual branding, video template samples, and creating your own Instagram video template with Clipchamp .
Things to consider about branding in Instagram videos
When creating branded Instagram content, you should pay attention to a few points that will help you create a branding that is consistent, organized and reflects your brand's stance positively.
Ensuring brand consistency
Making your Instagram content look consistent and complete increases customers' trust in your brand and gives an idea about your company's aesthetic approach. Giving your Instagram videos a sense of consistency makes your content more memorable, just the way you want it. Using the branding kit in Clipchamp, simply set up your brand logo, upload a unique font to the service, and choose your personalized unique color scheme to seamlessly add it to any video. You can even turn your logo into a branded watermark .
Sharing your brand's story
Branding isn't just about logos and personalized colors. Instagram videos are ideal for reflecting your brand's stance, making your target audience curious, and sharing your history and mission with storytelling style. You can create a more personal connection with your audience by editing all types of videos, from commercials and product trailers to behind-the-scenes and inspirational content. You can create branded videos as you wish in seconds, using your own videos or royalty-free stock videos .
layout fit
Some brands have multiple content creators who produce videos for Instagram and other social media platforms. If you are one of these, your video content should always be organized and accessible to prevent loss of time. Thanks to the brand set feature, all assets are automatically saved in the editor, so employees do not act unaware of each other, and thus you can easily create consistent branding content.
10 video ideas and templates for Instagram
1. Quote videos
Promote your company and get visible using the customizable quote template for Instagram. You can share an eye-opening quote from a team member or CEO, or an inspirational quote that you think your followers and audience would enjoy reading. You can change the texts in the quote video templates at any time to suit the style of your Instagram profile.
2. Promotional videos
Short promotional videos are the ideal method to provide information, raise awareness and sell a new product or service . While solving your followers' problems , give them clues about what they should expect from your brand with videos, images and automatic captions . Add your branding elements by editing a video, then discard the tutorial part and use the opening and closing parts as your Instagram video template.
3. Instagram Stories
Instagram Stories are ideal for giving your followers brief information about your brand on everything from “one day in my life” themed stories to exclusive discounts and customer recommendations. Since Instagram Stories have a unique aspect ratio, avoid creating videos with a 9:16 aspect ratio to avoid black gaps appearing around the edges. You can add voice-overs , subtitles, stickers and more!
4. Promotional videos
By sharing a sale announcement video, you can increase the likelihood of your viewers opening your website and looking at your products. Post about special offers like discounts or free delivery, new product releases, upcoming promotions, or anything else you want to spread the word about. You can use the same promotional video template over and over again by simply changing the text and background image .
5. Special day and holiday videos
There are many different holiday sales events throughout the year, and you can save your brand both time and money by creating a template bearing your brand for special occasions. Cater to the right audience during popular promotional periods like Father's Day, Mother's Day , Black Friday and New Year's and create a detailed gift guide for Instagram. Successful promotional videos for special occasions often look like organic in-feed Instagram videos and feature eye-catching background music and text animation .
6. Instagram Reels
Easily follow trends with Instagram Reels . You can share anything you can think of with an Instagram Reel, including challenges, trends, reviews, and reactions. Give your audience more entertaining content by creating a Reel template with stickers and transitions .
7. Explainer videos
Explainer videos are a great marketing tool for brands on social media . These videos attract the attention of viewers, get more people talking about your brand and consumers heading to your website, as well as increasing your SEO rankings. Informative explainer videos can help many of your customers solve problems they are experiencing. Create a branded Instagram video template that you can use again and again by easily adding and removing media.
8. Announcement videos
Spread your messages quickly and liven up your Instagram profile by creating an announcement video template. Keep up with trends, inform your followers and keep interest alive by creating an aesthetic video and changing the text to suit your announcement.
10. Reaction videos
Reach new followers and showcase your brand's stance with reaction videos. To share your sincere reactions to any current trend, you can show your videos side by side using the picture-in-picture feature, or you can combine your videos and add them to the end of the clip. Create a branded template where you can easily add your webcam recording and new reaction video
Creating an Instagram video template
If you have no video editing experience or want to spend as little time as possible, start with a professionally designed and ready-to-use video template . This guide explains how to create an Instagram video with the brand set feature offered exclusively to paid subscribers, as well as how to add a free brand logo for free subscribers.
Step 1 Choose a video template from the editor
When you create your new video, click on the templates tab from the toolbar. Browse through our categories to find a template with the features you are looking for. Once you find the template, you can use it by clicking the + button. Make sure your video's aspect ratio is the same as the template.
Step 2 Upload your brand set to the service (paid subscribers only)
If you are not a paid Clipchamp subscriber, skip to step three. To upload your brand set to the service, click the brand set tab from the toolbar.Upload your brand's font files, colors, and PNG or JPEG logo files.
Step 3 Add your logo to your Instagram video
Paid subscribers:
If you have a paid subscription, edit your video template with your branding kit. To add branding to your video, drag and drop your logo onto the timeline.Free subscribers:
If you don't have access to the branding kit, you can easily upload your logo file to the service by clicking the add media button. Make sure your logo file is JPEG or PNG and has a transparent background.Logonuzu medya sekmenizden zaman çizelgesine sürükleyip bırakın.You can change the size and position of your logo by pulling from the corners and move it wherever you want in the video preview.
Step 4 Edit the text
Personalize your video template's text by clicking the text from the timeline and then clicking the text tab from the property panel. Edit the text in the text box.Customize your text colors from the colors tab in the property panel. You can choose one of the default colors or use your own brand set.
Step 5 Customize background video
If the stock video in the template doesn't suit your style, you can simply replace it with another stock video or by uploading your own video. Select the video you want by clicking on the stock video tab from the toolbar, drag it to the timeline and drop it over the video you want to change. The new video will automatically fall into place.
Step 6 Change background music (optional)
Select an audio track by clicking the music and sound effects tab from the toolbar, and drag and drop the track onto the timeline track you want to replace.
Step 7 Add animated stickers
You can add any of our wide collection of animated stickers to your Instagram video. You can use accessible overlay layers that are compatible with annotations, lines, emojis, or even American Sign Language (ASL) . From the toolbar, click the graphics tab and then click stickers. Drag and drop the sticker of your choice onto the timeline. Edit using the property panel.
Step 8 Save your Instagram video
To save your video, click the export button and choose a video resolution. We recommend saving social media videos at 1080p video resolution.
Use your Instagram video as a template
To reuse your Instagram video template in another video, go to the Clipchamp dashboard. Find the video you want to use as a video template and follow the steps below.
Frequently asked Questions
Can I download Instagram video templates from Clipchamp?
You can easily save videos to your device using one of our ready-made video templates or with the export feature you create from scratch. You cannot download an editable copy of the video template, you can only export it to save and share.
Can I add automatic subtitles to my Instagram video?
Yes. With Clipchamp's automatic subtitle feature, you can add real-time subtitles to your Instagram videos so that disabled or silent viewers can follow them more easily. Our smart voice detection technology decodes your speech and creates subtitle texts that you can download and use.
How can I change the size of my Instagram video template?
You can resize any video to fit the needs of your desired platform by choosing one of the aspect ratio presets in Clipchamp . Aspect ratio options are 1:1, 2:3, 9:16, 16:9 and 21:9.
Can I use my Instagram video template on TikTok?
Yes. You can share your 9:16 or 16:9 videos created with your Instagram video template using Clipchamp's TikTok recording integration. Likewise, you can share your TikTok videos on your Instagram account .
Create aesthetic, informative and consistent Instagram videos for your brand with Clipchamp . If you want to make your Instagram content even more exciting, see: Adding music to Instagram Stories .
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