From three-dimensional evening dresses to wearable technological products, from smart fabrics to solar panels we can wear… Fashion adapts to the digital age. The intersection of fashion and technology contains many exciting possibilities.


Today, technology is more minimal. How Does? Smartphones are much thinner and smarter. It is possible to perform many operations instantly with mini chips. This minimalist approach makes the integration of technology into clothes much more usual.


Let's come to the world of fashion… The fashion industry, by its nature, seeks innovations. Of course, there are items, clothes and colors that have been in fashion for a long time. For example, basic t-shirts are still attractive today; Black clothes have been everyone's favorite for many years... But the fashion industry is after a continuous change... Technology feeds this change and difference in a good way. While the designers are thinking about the next season's creations, they do not neglect to include technology in their plans. The developments in the sector are progressing in a way that does not look like science fiction.



Drones at the Fashion Show


Participating in Milan Fashion Week, Dolce&Gabbana introduced its Autumn/Winter Creation with a magnificent fashion show in Milan, Italy. In the fashion show, where drones were used at the opening, there was a first in terms of technology. The brand's handbags came to the scene not with models, but with drones. The drones carried the latest series of Dolce & Gabbana's quilted leather cases.



Solar Energy is Now in Clothes


Adapting solar panels to clothing, fashion designer Pauline van Dongen has designed a winter-proof coat for the Wadden Sea rangers, which is on the UNESCO World Heritage list. The extraordinary feature of the coat is that it can charge smartphones. The solar panels on the surface of the large side pockets of the coat have the ability to fully charge the phone in 2 hours.



Biometric Fashion


The "PoloTech smart shirt" introduced by Ralph Lauren includes "real-time biometric technology" that pairs with a smartphone app.

Fitted with silver fibers woven into the fabric, the crewneck shirt can read the wearer's heart rate, breathing depth, intensity of movement, energy output, stress levels, steps taken and calories burned.



Patterns Changing According to Air Pollution


Designer and artist Nikolas Bentel designed clothes whose patterns change according to air pollution. In the study called Aerochromics, ink and low-tech air measurement devices were used. Each of the clothes, which has three different patterns, addresses a different pollution variable. The detectors measure the rates of carbon monoxide, particles and radiation and simultaneously interact with the ink to create patterns.



Virtual Models Are Here


Some fashion shopping platforms have started to create the models they need to carry their clothes. Analyzing the looks of the models preferred by global brands, it created virtual models to promote products in its own sales channels.




Digital Fashion Shows


This change, which started with the cancellation of Armani's physical fashion show, continues at full speed. Many brands use the game in favor of digital fashion shows, and this paves the way for organizing creative presentations. Presenting the Spring-Summer 2021 Collection as part of Milan Fashion Week, Moschino has put its signature under one of the most creative fashion shows. Among the guests of the brand, which introduced its collection with a magnificent puppet show, were puppets of names such as Anna Wintour.



Digitalience Before You Buy Exper


Now customers can try designs digitally before they buy. Tommy Hilfiger and Gucci offer digital showrooms to measure the pulse of the market. Some brands, like Taylor Stitch, allow customers to pre-order digital designs before they go into production. Similarly, some online eyewear companies and eyewear brands offer a digital service that allows consumers to visualize the frames on their faces.



Fashion for Health


A brand that develops technology-oriented products for people who practice yoga, helps people correct their posture by vibrating in yoga positions with yoga pants with built-in sensors. Yet another brand's clothing helps seniors suffering from muscular dystrophy walk, stand, and stay active longer.




Inside the Technology Stores


Interactive touch mirrors in the trial rooms of some stores bring orders and drinks to customers from within the store. Hundreds of screens in Burberry stores bring those who use the brand to the podium. Some entrepreneurial fashion brands, on the other hand, use robotic technologies and virtual trial rooms in order to ensure that the clothes fit the customers in online purchases; focuses on minimizing the risk of returning the product.



Now Invisibility Is Possible


Who doesn't want to have an invisibility cloak like Harry Potter? CHBL Jammer Coat, a state of technology called protective jacket, is like Harry Potter's cloak. When the jacket is worn, the radio waves cannot see the person. The hardware inside the jacket cuts the radio waves; It also blocks phone and internet signals.



NFT and the Metaverse Age in the Fashion World


For its Fall 2021 Collection, Gucci has partnered with art auction house Christie's on an NFT video called “Aria,” which sold for $25,000 in June. Christie's was also where Beeple, the most famous digital artist, sold his work for $69 million this year.


Thanks to the combination of technology and fashion, people can buy intangible clothing that they can collect and 'wear' online in the world. Ralph Lauren recently opened a virtual store on Roblox. Here, players purchased digital clothing inspired by real-world designs to dress their characters. Brands such as Dolce & Gabbana and Louis Vuitton also use NFT in their sales policies. The luxury fashion NFT market is expected to reach $25 billion by 2030.




First Metaverse Fashion Week


Who doesn't want to have an invisibility cloak like Harry Potter? CHBL Jammer Coat, a state of technology called protective jacket, is like Harry Potter's cloak. When the jacket is worn, the radio waves cannot see the person. The hardware inside the jacket cuts the radio waves; It also blocks phone and internet signals.



NFT and the Metaverse Age in the Fashion World


For its Fall 2021 Collection, Gucci has partnered with art auction house Christie's on an NFT video called “Aria,” which sold for $25,000 in June. Christie's was also where Beeple, the most famous digital artist, sold his work for $69 million this year.

Burberry has released the NFT collection in Mythical Games' Blankos Block Party blockchain game. A shark character named Sharky B is an NFT character that can be bought, upgraded and sold in the Blankos Block Party market.

Thanks to the combination of technology and fashion, people can buy intangible clothing that they can collect and 'wear' online in the world. Ralph Lauren recently opened a virtual store on Roblox. Here, players purchased digital clothing inspired by real-world designs to dress their characters.Brands such as Dolce & Gabbana and Louis Vuitton also use NFT in their sales policies. The luxury fashion NFT market is expected to reach $25 billion by 2030.

 

First Metaverse Fashion Week



The world's first Metaverse Fashion Week (MVFW22) took place March 24-27 on Decentraland, a decentralized virtual reality platform powered by the Ethereum blockchain. The week, which started with the opening events on the evening of March 23, included after-party, shopping, panel talks, podium shows and many more events for 4 days.

Brands such as Etro, Dolce & Gabbana, Elie Saab, Hogan, Nicholas Kirkwood presented their collections. Unlike physical fashion weeks, everyone was able to participate for free by creating their own avatar.

What really makes Metaverse Fashion Week different from other digital fashion events is that products are purchased with NFT. People can use the products they buy on different platforms in Metaverse, at least in theory.

di fashion industry, as it does in every industry.

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