The Art of Audio Advertising: Best Practices for Creating Successful Spotify Ads - Hints Blogging

 

Spotify's audio ads are a work of art. In this article, we will offer some advice and best practices for Spotify advertising. Learn how to produce audio for your ads that will capture listeners' attention and maximize their impact.

Benefits of Advertising on Spotify

Whether you're jogging, stuck in traffic, or preparing a meal, Spotify continues to dominate the content world in 2023. The fact that 350 to 500 million Spotify users worldwide devote hours to this platform every month has made it imperative for marketers, brands, businesses and content creators to benefit from this audience. About half of Spotify's user base subscribes to Spotify Premium, which provides ad-free listening. Isn't it impressive? However, up to 250 million active users are still available for audio ads. Instead of asking whether you should advertise on Spotify, ask yourself how to do it. You have the option to advertise on Spotify where users can click on your ads.

Understanding How Spotify Ads Work

It provides display advertising and audio spots to promote your company and direct customers to a URL of your choice. But creating an ad that will resonate with the Spotify audience can be difficult. You need to consider that these users value audio content and may find your audio ads annoying. Still, this presents an opportunity to reach people when they're receptive and deliver professionally crafted, engaging Spotify ads.On the other hand, if you make mistakes in your advertising approach, you risk losing a potential customer and damaging your brand reputation. Therefore, it is very important to have a well-planned strategy - this is where we can help you.

Record High Quality Audio Ads for Spotify

You can use Spotify Ad Studio to create your Spotify ads. This platform gives you a range of production tools, including backing tracks, voice actors, and professional audio mixing offered by Spotify.

• Be Casual Your script should be short and conversational, containing approximately 55-70 words. Try to tell a story that shows a clear problem and solution for your audience.
• Don't Overcomplicate Your Message Focus on the key action or thought you want to leave your audience with and go with that. Start with an attention-grabbing hook, introduce your brand and cause, and end with a call to action (CTA). Finished.
• Tell Your Story with Audio Add background music and relevant sound effects using Spotify Ad Studio's tools or on your own, but don't overdo it – you don't want to distract your audience from the core message of your Spotify audio ads.

Using Artificial Intelligence Generated Voices in Your Spotify Ads

You can submit a script to Spotify and let them record and mix your ad for you, or you can create and upload your own ad audio. If you want to use Spotify's audio creation tools, you'll need to add a script, language, and the audio profile of your desired voice actor, then choose the background music you want from their catalog (or add your own). Along with instructions for the voice actor, the voiceover must be recorded within 48 hours and you must review and provide feedback in Spotify Ad Studio. Instead of relying on Spotify's voiceover and audio tools, which can delay your process and require one or more rounds of feedback to get the result you want, why not try Text-to-Speech (TTS) AI solutions that can realistically mimic the human voice at a fraction of the time and cost? AI Voice solutions like Rask AI also allow you to translate your voice-over into more than 60 languages, so you can expand your audience with ease.

Exploring Advertising Cost on Spotify

When creating your ad audio campaigns, you can set an average daily budget or a lifetime budget. The minimum daily budget you can set is 15 CAD, and the most you can spend is 30.4 times your average daily budget per calendar month. The minimum lifetime budget you can set is $250 (converted to your local currency). Spotify Ad Studio auctions audio and video ads for music ads, while Spotify podcast ads run separately at fixed prices.

When Spotify Free users are ready to buy an ad, advertisers compete to "win" the impression. During the ad creation process, you can set goals for each of your ad sets that determine how you want to bid for users: 'Impression delivery' means delivering as many impressions as possible to your target audience, 'Reach' means your ad will only be sent to unique users, and 'Clicks' means directing listeners to your URL. purposes.

You can also set the maximum price you're willing to pay per 1000 impressions (this is called 'bid cap'). Certain audiences are more popular and therefore more expensive to target; This means you'll reach your bid cap sooner. The audio ads that Spotify prioritizes are those that have the right bid limit and are also relevant to the audience. So, how much do Spotify ads cost? If your Spotify audio ads are performing well, each impression should cost you $0.015 - $0.025. That's why it's important to know your target audience really well; so you can find them at the lowest price using Spotify's targeting tools.

Meet the Spotify Audience Network

It's important to understand what kind of people use Spotify Free. For example, Spotify calculates that 1/3 of the global Spotify audience using Free is Generation Z; That's why you need to make sure the language, tone and content of your Spotify audio ads are relevant to a younger audience. Fortunately, Spotify offers a variety of targeting options to get your message to people in the Spotify audience network at the right moments and with the right ad formats.Like other advertising platforms, you can target Spotify's Audience Network by demographics such as age, gender, location, and language. In addition to targeting the types of music users like, you can also target users' interests based on the content of the playlists and podcasts they listen to; This includes categories such as Books, Commuting, Running, Technology, and Parenting. Spotify also offers 'real-time context' targeting, which allows you to target users who listen to music tailored to specific activities such as exercise, study or gaming, moments such as dinner or party, and moods such as 'Calm', 'Focus' or 'Travel' presents. Additionally, if you choose to work with Spotify's sales team, there are additional, custom targeting options offered by that team.

A Comprehensive Look at Starting Ad Audio on Spotify

• If you don't have a Spotify account yet, create one.
• Sign up for Spotify Ad Studio (you can add additional Ad accounts later if needed).
• Create a new campaign with one or more ad sets.
• Decide whether you want to advertise music or podcasts.
• Choose your format for your ad set: audio or video.
• For the audio creative, upload a WAV, MP3, or OGG file of 30 seconds or less that is 1 MB or less, or create one using Spotify's tools.
• For video, you can upload an HD MOV or MP4 file of 500 MB or less in 9:16 (portrait) or 16:9 (landscape). Your video must include audio.
• For a companion Spotify display ad, add a square JPEG or PNG image that's 200 KB or less, at least 640 x 640 pixels, or choose one of Spotify's suggested image options.
• Choose the right call to action for your ad from the options provided.
• Add a URL that users can click from your ad.
• Choose your promotion type – unless you're promoting an artist, you'll choose 'brand, product or organisation'.
• Set a frequency cap to ensure your target audience doesn't receive your ad too many times in a day, week, or month.

Testing Our Product: Rask AI's First AI-Generated Audio Ads on Spotify in Multiple Languages

At the end of May 2023, Spotify announced that they wanted to develop podcast ads that would be read using an artificial intelligence version of the human voice. However, the Rask AI team is several steps ahead, as it launched an advertising campaign on Spotify from May 24-31, 2023 and conducted extensive testing, obtaining valuable data on listeners' behavior. Here are some of our insights to help marketers use our tool wisely.

With Spotify Ads, you can target people based on what language they use on Spotify. So we created audio ads to test our product in the US market but in different languages ​​– specifically targeting English (EN), Spanish (ES) and French (FR) speakers to gauge their reactions and test our hypothesis.

Maria Chmir , founder and CEO of Rask AI , says: "To maximize the effectiveness of our campaign, we created separate promotions for podcast listeners and music enthusiasts with a special interest in business and technology. When creating the ads, we wanted to attract people who fit our target demographic, specifically America English and Spanish-speaking users in the region were very positive about our offering and showed very high levels of engagement and activity. For Spanish-speaking audiences, the ad completion rate is over 97% once you start speaking the same language as your audience.

As we strive to grow and expand our market reach, this useful information will undoubtedly help us further guide our marketing strategy. So, when you target your audience with ads in their native language, we can see that your ad completion rates are quite impressive. Using Spotify Ads makes a lot of sense because it has a great feature to target people who speak different languages.

Final Result

When creating audio ads on Spotify that truly resonate with your target audience, using the right language and context with Rask AI is crucial. Depending on the audio advertising medium, you can quickly increase the effectiveness and engagement of your advertising efforts by using AI to create ads on the Spotify platform.