We are in a period where those who adopt the healthy life motto are on the increase. We now attach much more importance to our 'body, soul and mind' health and balance, what we eat, how we breathe and how we move. Our increasing awareness and need to feel 'fit' is leading to the development of creative and revolutionary services by many different players in this sector!
1) AWARE LIFE – FITNESS MIND, BODY AND SOUL
The mega trend of our age is 'aware life'. From the Dalai Lama to Twitter founder Jack Dorsey, from the corner yoga studio to the exercise and nutrition app, everyone and every app is turning to the 'healthy mind'. It is not enough to just take care of the body; it is also necessary to spend energy to cleanse the mind and soul. Cleaning the mind, focusing it, making it alert and aware, that is, achieving a 'staple' body and mind, appeals to everyone, from new generation hippies to silicon billionaires.
Now even companies direct their employees to be 'here and now' and to meditate. Google's new company program 'the search within you', which carries a zen approach, ensures that employees' minds are healthier, fitter and more concentrated. Studies prove that yoga performed for one hour a day at workplaces reduces employee stress by a third and increases sleep quality, emotional balance, cognitive ability and productivity.
It was already known that spa and wellness activities reduce stress and relax our bodies, in addition to these, many new techniques and programs focusing on the 'fit mind' allow us to reach brand new dimensions of serenity and clarity.
2) 'HEALTH' TRANSFORMATION OF CITY HOTELS
Worldwide, the health travel category is the fastest growing travel category with 10% growth. Estimated health tourism spending worldwide reached 1.9 trillion dollars. Research shows that 87% of travelers want healthier meals, 82% want spa facilities and massage options, 73% want environmentally conscious buildings, 70% want gyms with cardio equipment and weights, 54% want healthy sleep programs, and 47% want meditation and yoga programs. . To meet consumer expectations, city hotels are also adapting themselves to the concept of health and wellness. Many hotel chains we know are restructuring their brand perception around 'healthy living'.
1Hotel & Home hotels opened by the Starwood chain in Miami, Manhattan and Brooklyn with the slogan '100% Natural' have brought a brand new dimension to the eco-luxury category. Trump hotels; It launched the ' Trump Wellness ' program, which includes organic, vegan and gluten-free menus, in-room exercise equipment, clothing and accessories, route maps and ready-made playlists for runners . Days Inn hotels renovated their gyms and implemented the ' Dayfit ' program, which includes free healthy breakfasts. Wyndham Tryp hotels offer free elliptical machines, exercise shoes and clothes for their guests, and Kimpton hotels offer free bicycles so that their guests can easily explore the surroundings and keep in shape.
Fours Seasons hotels keep their gyms open 24 hours a day, and Oberois keep their spas open 24 hours a day. Sheraton's " Sheraton Fitness ", Swissotel's " Vitality ", Omni hotels' " Get Fit " programs are other examples of healthy programs.
Yoga classes are becoming more common in many hotels such as Fairmont Orchid Hawaii, Wilshire hotel Los Angeles, James hotel New York, Thompson hotel Toronto, Mandarin Oriental hotel Bangkok.
3) 'SWEET DREAMS' IN HOTELS – QUALITY SLEEP PROGRAMS
Hotels have also launched programs to improve the sleep quality of their constantly traveling guests. Karma hotels in Bali and Mykonos offer yoga sessions, Natural Stone Massage and Reflexology massages to their guests as part of the ' We Sleep Tonight ' experience. Located in Thailand, Six Senses relaxes its guests with a hot bath ritual and then applies ' Deep Dream Massage ' for a sound sleep like babies. Located in Manhattan, Benjamin Hotel offers special pillows suitable for guests' sleeping angles, pre-sleep aromatherapy massages, and sleep-enhancing delicacies within the scope of the ' Rest and Renew ' program developed with sleep expert Rebecca Robbins. While many hotels such as Hyatt Regency and Adoba Eco hotels create hypoallergenic rooms that are free from viruses and bacteria with the slogan '100% pure' , hotels such as Six Senses also apply lighting that improves sleep quality.
4) SPORTS & SPA AT THE AIRPORT
It is not only hotels that understand the importance of fitness at every stage of the journey, but also airports have started to offer services to meet this need. Space designs were entrusted to world-famous architects and designers in order to transform the feelings of being stuck, stuffy and dark in airports into pleasant, colorful and playful experiences. In addition to airline lounges designed with the passenger's comfort in mind , many major airports now also have gyms. Yoga studios at Dallas, San Francisco and Chicago airports , a swimming pool on the terrace of Singapore airport , and a golf course at Hong Kong airport are just a few examples.
5) DEFYING GRAVITY
Overcoming the irresistible force of gravity has become both a physical and psychological need. It has been proven by research that the feeling of weightlessness and space in zero-gravity environments is very good for human psychology. Relaxing and resting the body are among the biggest trends thanks to weightlessness yoga , weightless treadmills, floatation tanks and pools with concentrated salt content. Guests will be able to experience ' zero gravity ' at the Space Resort planned to be built in Barcelona.
6) TECHNOLOGY DET
Since we are now accessible day and night, weekdays and weekends, thanks to new technology and the internet, we almost no longer have 'special' moments when we are disconnected from work. Being constantly on guard not only increases our stress level, but also brings us to the brink of extinction. As an antidote to this technological poisoning, the search for travels that are free from all kinds of stimuli and technologies of the hectic and short-time lifestyle of the city and all kinds of status symbols of our busy social life is on the rise.
The greatest luxury has become to ' unplug ' by getting away from computer, mobile phone and tablet screens for a while and to enjoy a week where we disconnect from technology and social media. Holistic travel experiences that provide 'mental, physical, emotional and spiritual rest and balancing' in order to first decompress and recharge are on the rise. Yoga, detox and spa trips make it possible to unplug, slow down, rest and purify, thanks to the environments, therapies and rituals it offers.
7) VIRTUAL HEALTH
Unlike technology detox, integrating technological health into daily life thanks to healthy living devices and applications is another rising trend. Today, there are more than 100,000 mobile health applications in the digital world that offer quality and healthy life, exercise and nutrition programs.
Broadcasts yoga classes of expert instructors live in a virtual environment. It is possible to follow thousands of short exercise programs by fitness experts on YouTube . Applications that develop the concept of ' social sports ' by establishing virtual clubs in the digital environment are also on the rise. Strava's Strava Run and Strava Bike apps take a different approach to encourage sports by encouraging competition between friends.
Bracelets from brands such as Jawbone , Nike Fuel Band and Fit Bit that count our steps, measure the kilometers we run and our sleep quality have already entered our lives. It is estimated that similar products will be on the wrists of 252 million people in 2017. But these wristbands are just the tip of the developing iceberg. Proto Geo Moves application, which counts our steps and tracks our activities by using the GPS technology and receivers of the mobile phones we carry, has started to reach large masses with its price of 3 dollars.
Sophisticated textile technologies that care not only about quantity but also about quality are also developing. Smart Sock socks and app measure not only how long you run, but also how you run. Thanks to the sensors inside the socks, it helps you improve your running style by determining the pressure and weight points on your feet. Fitness SHIRT is the first wearable tracker.
T-shirts equipped with tiny electrodes automatically transfer breathing and pulse changes to mobile phones or computers via radio waves and allow them to be analyzed by the application.
8) HEALTH TRACKER
The latest technology that takes the healthy living trend to a 'science fiction' dimension is e-pills that can be swallowed and digested . This application, which can track how swallowed drugs interact in different parts of the body and sends the data to the computer for analysis, brings a whole new dimension to the clinical trials of pharmaceutical companies. E-pills with traceable effects seem to revolutionize the fields of health and drug development.
0 Comments