Wondering how to ensure that an ad copy has the power to skyrocket sales and captivate the reader? In this article, I share this mystery with you! An effective ad copy, whether it's Google ads or social media ads, is essential for you to successfully connect with potential customers and grab their attention. The quality of your ad text directly affects the overall performance of your ad.
I'm revealing the secret of this business:
How to write compelling ad copy? 6 Steps
What is your target audience facing? What is the underlying reason why your customer wants or wants to buy your product or service? What prejudices might they have about your product or service? By focusing in-depth on these types of questions, understanding your audience's motivations to buy is fundamental to writing effective ad copy. This is where the importance of creating the buyer persona comes into play. However, since we're not talking about buyer personas, let's focus on ad copy writing tipsI will list 6 items for you to write effective advertising texts
- Use a catchy headline: The headline is important to engage the reader and keep them going.
- Highlight the features and benefits: Customers wonder what to buy for. Show customers what the product does and what it gives them by highlighting the features and benefits.
- Offer reasons: Understanding customers' reasons is an effective way to persuade them to buy. For example, a statement such as “This product does not compromise on high quality and is economical at the same time” can persuade the customer to buy a product they need.
- Offer a limited offer: A limited offer speeds up customers' decision to purchase the product. For example, a phrase like “We have a special sale for today only, order now” encourages the customer to consider persuading them to buy.
- Highlight important information: Customers want to learn important information about the product. For example, highlight the product's warranty period, how it will be used, or free shipping options.
- Offer a special offer or discount: Offering customers a special offer or discount makes them more likely to persuade them to buy. For example, a phrase like “Order now and enjoy free shipping” increases the likelihood of a customer's purchase.
Examples of effective ad copy
Let's reinforce this information with ad copy examples . Let's say you sell "shoes". Let our product be a leather “Chealsea boot”. You will present this product to your customers with paid advertisements. What are the most important details when buying a shoe for customers? Its external appearance, outer material, sole, comfort… The order of importance of these may vary from person to person. Therefore, it will be inevitable for you to write and try more than one ad copy.
Below I will show you the bad ad texts for the “Chelsea bot”. I interpret these advertising texts at the bottom of the photo. The above ad texts do not contain any value proposition, benefit, advantage, call to action. Of course, we can easily say that they get traffic and sales due to the awareness of these marketplaces. But if you have a quality product, a good website, you can stand out in Chelsea bot search with a better advertisement.
- 100% Leather Chelsea Boots
- Non-Slip Chelsea Boots
- Comfortable Chelsea Boot Models
In addition to these, we can talk about the advantages that will encourage purchasing.
- Installment Opportunity for All Cards
- X Installment Opportunity
- Payment at the Door
- Free shipping
- At Your Door in 2 Days
- Same Day Cargo
- X% Discount
We must add essential calls to action.
- Start shopping
- Don't Miss the Discount Opportunity
- Hurry, Limited Stocks
- Buy Now
Now let's examine the 2 secrets of writing effective ad copy under the headings.
1. Keep your ad text short and concise
People who click on your ad are on a specific quest. You need to convey to them in the shortest and clearest way that what they are looking for is on your website. Now I leave an example below. Here are all the information and benefits potential customers need to know for the word “English course”.
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